How to Use QR Codes in Campaign Tracking
Learn how to combine QR codes, UTM parameters, and landing pages for measurable offline-to-online campaigns.
QR codes are useful when printed material needs to connect with a digital journey. They work best when paired with a trackable URL and a focused landing page.
Build the destination first
Start with the page you want visitors to reach. The page should load quickly, explain the offer, and work well on mobile screens.
Add UTM parameters
Use source, medium, and campaign values that your analytics team can understand months later. A QR code on a conference flyer might use source=conference and medium=print.
Test before printing
Scan the QR code from multiple devices and confirm that analytics records the visit correctly.
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